Nike By You Builder
Overview: Led the creation of a revamped Nike By You builder experience, utilizing insights from previous versions, benchmarking, and workshop findings. The goal was to simplify and enhance the interface, making it more enjoyable and intuitive. We introduced an interactive 3D asset, enabling users to customize their shoes in a way that mirrors the in-person experience.
Role: Senior Designer / Art Director
Responsibilities: UX + UI, Prototyping, Icons
Platforms: iOS, Android, Web Year: 2020